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Deepak Toshniwal - Founder - Deesha Chocolates from Pune, Maharashtra, India

Q1. How did your career journey start? Or Who/What inspired you to start this business/ entrepreneurship? By profession, I have done...

Q1. How did your career journey start? Or Who/What inspired you to start this business/ entrepreneurship?

By profession, I have done M.Pharm. and PhD having experience of more than 20+ years in Pharmaceutical Industry. I am more of a Research based Techno-commercial professional.

Before entering into this field of Chocolates manufacturing, I have studied most of Brands across the globe. Most of the chocolates available are caramel based. This inspired to make and present the Original, pure cocoa based chocolates in the market so that people get opportunity to have pure chocolates.

Harvesting, Choice of Ingredients, Texture, Size, Temperature, Art of mixing, Art of cooling, Art of grinding, filling, packaging and everything in between can affect Our quench for satisfying India palate better. We’re dedicated not just to make the best quality chocolate but to craft a taste that people love and remember for long.

That gave us the inspiration for center filled chocolate (a rare breed). Hidden inside the thick dose of thick chocolate is a juicy, surprising, flavorful outburst of fresh fruits, pulps, nuts, resins or 35 others distinctive filling for a chocolate lover. It was a big hit. Freshly made, to-be-consumed within 21-28 days, you won’t find them in your nearby grocery. It’s made to order.

Q2. Kindly share some information about your Business, products and services here.

Deesha Chocolates is an innovative and fast-growing chocolate company, offering a range of over 230 plus varieties of chocolates in India and various parts of the world.

Started its operation in 2012, Deesha today is recognized as one of the most creative and innovative chocolate making companies as is evident by unique flavors, recipes, blends, products, and varieties of chocolates it has launched and been well-relished by its ever growing customers.  

Crafted using the best West African cocoa beans that passes our stringent quality standards and sourced in a sustainable way with guaranteed food safety - Deesha chocolate offers both superior quality and taste.

Flavorful, rich, melt-in-your-mouth tender comes from the carefully chosen ingredients and Deesha’s unique chocolate-crafting process and years of research and experience.   

Q3. What kind of challenges did you face while starting/doing business?

Chocolate is a Glamorous word & at the same time its very sensitive. India is like a Continent not a country, taste plays very important role in India. Selection of flavors and varieties of chocolates was very challenging so that Indian public like them.

Q4. Do share with our readers about your discovery period when you were facing difficulties in your business?

Chocolates market is ruled by big giants and competing with them initially was a challenge. Also I never wanted to make common products  available in the market.

I wanted unique products and I always wanted to add value to the product I make. Whoever buys should feel the value for for his investment in our products.

Q5. Share with our readers about your experiment period after the discovery period?

It took 1.6 years for research and every product made was studied for 6 to 12 months on its stability and also storage, as cocoa is very sensitive to temperature.

Also we did tasting campaigns in every States of India so that we discover the palatability of people in each state as each state has its own culture and sweets.

Ultimately, after tasting campaigns and research, we were able to launch common flavors.

Q6. What are your future plans? Or now what is your vision for next five years?

As I said, chocolates are very sensitive and have to be stored properly, not all chocolates to be refrigerated & not all to be kept outside.

At present, we have 230+ varieties of chocolates, each one is a value for investment. We want to reach a min of 300+ varieties by research and then we will be having our franchise stores opened initially PAN India.

Q7. How would you advice/suggest new entrepreneurs who want to start & sustain in business?

First  step - Please do real-time research on products or services you want to enter.

Most important - whatever field you are into, see that you add value to the products and services. And also keep on adding innovations to your products and services to sustain in the market.

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Q13. Company website & Company blog URL link


Interviewed by: 
Khushboo Chotaliya - Lifestyles Influencer from Mumbai, India. 

Khushboo is a student of Yogesh MA's Digital Influencer's Academy.

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