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Kaushik Chheda - Director - Freezr Fresh from Mumbai, MH, India

Q1. How did your career journey start? Or Who/What inspired you to start this Business/Entrepreneurship? I have always been a Hotel...


Q1. How did your career journey start? Or Who/What inspired you to start this Business/Entrepreneurship?

I have always been a Hotelier with around 2 decades of experience with some of the best Premium Hospitality Brands in the country. I started my journey as a Chef, soon found my way into Events and Sales and finally culminating my job as a Leadership Committee Member and a Director of Sales and Marketing with one of the prestigious Hospitality group. This is when, my entrepreneurial journey gathered in full swing. The inspiration credit largely goes to my entrepreneur wife who also stepped out early in her glorious career to take on a complete business of owning and operating a large Lounge Club at the early start of nightlife wave in the city. She encouraged and inspired me to step out and start a new journey.

Q2. Kindly share some information about your Business, products and services here.

We have always strived to bring quality food & beverage solutions to everyone. To experience a great service or excellent quality of food, one need not have to visit 5 star hotels. These can be provided at good value for money just by employing good business practices. We have done just that. 

Our core business has always been providing High End Catering solution to Corporates & Private Individuals. Additionally, we also deal in Premium Blended Teas. Our latest offering is a range of convenience Food Products under our brand of Freezr Fresh, with the first line up of delicious frozen Pan Pizzas. Next soon to be launched are various convenience based Sauces, Curries & Marinations which will change the way households cook simple and exotic dishes.

Q3. What kind of challenges did you face while starting/doing business?

Our attitude always has been to look at challenges as opportunities to learn and innovate. We have faced a lot of bureaucratic hurdles at various stages when it comes to clarity of licenses etc. However almost no one escapes this net and has to overcome the same with patience and perseverance. Some of our other challenges which then got translated in opportunities were being able to keep the costs down but yet provide quality to our clients or designing special meals to overcome sea-sickness during catering on the yachts. The most recent being increasing the shelf life of our Frozen Pan Pizzas but still staying away from preservatives. 


Q4. Do share with our readers about your discovery period when you were facing difficulties in your business?

We realised at various points that solutions exist for all challenges and whenever there is a difficulty, there is a chance to innovate. We overcame the challenge of high cost vs quality by simply buying directly at the source. Tailor made menus with inputs from nutritionists ensured menus and meals are kept healthy and yet flavourful. Innovative out of the box thinking helped us use alternate materials and enhance packaging when the plastic ban came into effect. Simple technological processes have helped us achieve extended shelf life for the products against having to use preservatives. There is a solution existing for all problems.

Q5. Share with our readers about your experiment period after the discovery period?

We have a practise in our company where any product, innovation or change is tested for extended periods before it can be applied to the end clientele. There is a team of experienced chefs, influencers and peers from the industry who help us at various stages. Our newest product has been in R&D or experiment stage for almost a year before being launched to the consumers.

Q6. What are your future plans? Or now what is your vision for next five years?

Frozen food products are slated to grow at a CAGR of 14% over the next 03 to 05 years. We have entered the market at the right time with a premium product under our brand “Freezr Fresh” and envision the brand to be available PAN India in all leading Retail & Super Market chains under the FMCG category.

Q7. How would you advice/suggest new entrepreneurs who want to start & sustain in business?

It is very important that a thorough research is undertaken and there is no hurry in getting into a business. Generally speaking, 09 out of 10 F&B outlets or businesses suffer losses in the first year. Also budget for 06 months of procedural delay before the start owing to the various governmental norms to be adhered to. Start with less SKUs and grow big gradually as you will have consumer data at hand to take better business decisions.

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Q12. Personal blog URL link

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Q13. Company website & Company blog URL link


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Interviewed by: Neha Sawant - Lifestyles Influencer from Mumbai, India.

Published & Edited by: Khushboo Chotaliya - Lifestyles Influencer from Mumbai, India. 

Neha Sawant & Khushboo Chotaliya 
both are students 

of YogeshMA's Digital Influencer's Academy.

Kindly follow Neha here 
: instagram.com/nehasawant.sawant/

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